03 Feb Event Highlight Videos for Social Media Campaigns
Today, we’ll explore how to showcase your brand at conferences, launches, and events. How can you turn this content into a powerful tool for social media? The answer is to craft event highlight videos for impact across digital channels.
At Idiosync, we create event highlight videos that capture your event’s vibe. These videos keep your brand relevant on social media long after the event ends. Social media is perfect for sharing these videos, and boosting your brand visibility. Let’s dive into how to use event highlight videos in your campaigns.
The Power of Cinematic Storytelling
Social media thrives on storytelling and engagement. Event highlight videos let you tell a dynamic story that resonates. Showcase keynote speeches, behind-the-scenes moments, or attendee testimonials. Aim for content that feels authentic and memorable. A short video with event highlights can quickly grab attention and spark curiosity.
To maximise your event highlight videos, tailor them to each platform. On Instagram and TikTok, shorter, high-energy videos with quick edits work best. Aim for 15 to 30 seconds of exciting moments that capture your event’s atmosphere. Quick cuts, upbeat music, and catchy captions will make your video stand out on mobile feeds.
On Facebook and LinkedIn, users prefer longer videos, about 1-2 minutes. These videos can provide key takeaways from sessions or quotes from guest speakers. Here, your video should be both informative and engaging.
The Content Marketing Funnel
Use your event highlight videos to drive traffic to your website or landing pages. A strong video can hook viewers and lead them to in-depth content like a full event recap blog or a product demo. Embed the video in your posts with clear calls to action. These guide your social media followers from awareness to conversion.
Social media followers enjoy behind-the-scenes content. Show the human side of your brand. Footage of your team at the event or candid moments with attendees adds authenticity. These clips are perfect for Instagram Stories, where short, informal videos thrive.
The Power of Recycling Footage
Repurposing content is key to maxing your event videos. Break down your highlight videos into smaller clips. Recycling is great for different platforms, each focusing on various event aspects. This increases content volume and keeps your audience engaged. For example, a 60-second video can split into shorter clips highlighting individual sessions. Use separate session videos for audience reactions, each posted at different times.
To boost engagement, consider using paid ads on social media. Short, catchy event highlight videos make effective ads for Facebook, Instagram, or YouTube. They can promote future events, drive site traffic, or increase brand awareness. They also generate hype for upcoming events.
The beauty of event highlight videos is their ability to tell a story. Invite your followers to comment, share, or tag others who might be interested. This boosts engagement and expands your content’s reach. You can also use video to build anticipation for future events. Round up videos can tease upcoming events, keeping your audience excited year-round.
At Idiosync, we create high-quality, engaging event highlight videos. Content that fits into your social media campaigns. Our team knows how to edit and produce videos for various platforms. Our videography & editing teams ensure your brand remains visible for your audience. Ready to elevate your event video content? Contact us today to start creating videos that enhance your social media strategy.