03 Feb Integrating Event Video Production in Your Marketing Strategy
As a marketing officer, you’re always looking for ways to boost your brand’s visibility. One effective but often overlooked tool is conference event video production. Whether you host or attend, video can turn a one-time event into a lasting resource. This keeps your brand in the spotlight.
At Idiosync Films, we specialise in high-quality event videos. These videos capture your conference’s essence and serve as strong marketing tools. If you haven’t added video to your event strategy, now is the time. Here’s how to incorporate conference event video production into your marketing efforts.
Build Video Production into Your Event
Event videos are more than recordings. They share knowledge, highlight key moments, and showcase your brand’s expertise. When integrated into your marketing strategy, event videos boost brand recognition. They provide valuable content, and create new leads.
Pre-Production
Start by planning your video content before the event. Identify key moments to capture, like keynote speeches, panel discussions, or networking sessions. A clear vision helps your video team plan and capture the best footage. After the event, your work continues. The real magic happens in post-production, where raw footage becomes polished video. Highlight reels, keynote speeches, and session clips can be recycled into short pieces. Use these videos on your website, in emails, on social media, or even turn them into blog posts.
Know Your Audience
When adding event video to your marketing, think about your target audience. For B2B companies, LinkedIn is great for sharing in-depth highlights. Casual content works best on Instagram or Facebook. Your company should attend or sponsor industry conferences. Use video to showcase thought leadership and strengthen your brand’s position.
Event videos extend the life of your conference. They allow you to reach virtual attendees, including potential clients or industry peers. By sharing sessions and keynote addresses, you keep the conversation going. Boost your brand’s presence throughout the year.
Recycle Highlights
Another effective strategy is to use snippets for paid ads. Short, engaging clips can become social media ads to drive traffic. These shareable videos quickly reach a wide audience, providing a cost-effective marketing boost.
Finally, measure the success of your conference event videos. Track engagement, view counts, and conversions to see what resonates with your audience. This data help refine your strategy for future events and your next video content’s impact.
At Idiosync, we know the power of event video production for brand success. Our videographers capture your conference’s best moments. Our video editors turn raw footage them into impactful content for your marketing. If you’re ready to elevate your event video content, contact us today.